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Integration is the Future: Why Adobe’s Marketo, Target, and Adobe Experience...
With technology maturing faster than ever before, companies are exploring different avenues to get ahead of the curve. According to McKinsey, roughly 65% of executives are increasing their investments...
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3 Reasons Your Data May Not Be Ready for Intelligent Customer Engagement
The Pareto Principle says that 20 percent of the input (time, resources, effort) account for 80% percent of the output (results). For marketers, this means achieving optimal efficiency requires...
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Spring Cleaning for Your Campaign Execution
Now that Spring is in the air, it’s perfect timing to shake the winter dust off and refresh your campaign execution practices. As a Project Manager and Campaign Execution expert at DemandGen, I’ve...
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It’s Time to Go with the Flow: Salesforce Is Retiring Workflow Rules and...
Last fall, Salesforce announced at Dreamforce that they’re planning to retire Workflow Rules and Process Builder. For those of you not familiar with these two powerhouse tools, they make it easy for...
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The Art of the Possible vs. The Art of the Feasible: Finding the Right...
We talk a lot about the art of the possible at DemandGen. As a marketing technology consulting firm, it’s our mission to challenge the status quo and explore new technology, new channels, and new ways...
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The 5 Key Principles of Demand Generation
Recently I talked with a client who had spent time and effort in obtaining new top-level demand funnel leads, but was impatient to get sales meetings scheduled, so was considering forgoing any...
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The Best Defense Is a Good Offense: Head Duplicates Off at the Pass so They...
Duplicate records within your Marketing Automation platform or CRM (and almost always both) is one of the biggest headaches that continues to plague marketers everywhere. Even if you don’t know...
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Strengthen your Demand Factory’s Foundation with Segmentation and Lead...
You know the drill: the all-day workshop in a conference room with whiteboards and stale coffee to discuss a “framework” for doing the same daily work that everyone is currently doing. But what if you...
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4 Pitfalls to Avoid in Adapting the Agile Process to Project Management
Agile has become a big buzzword in the project management space in recent years. While the Agile methodology has been around for a while in the software space, it’s becoming the go-to framework for...
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The Business Impact of Duplication in Marketo: 7 Marketing Activities that...
According to recent Marketing Sherpa research, B2B data decays at a rate of 2.1% per month—an annualized rate of 22.5%. Why should you worry about that? Because SiriusDecisions research has shown it...
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If You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo...
Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Unless you’re already using a multi-touch attribution tool, this can be hard to do...
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Baking the Perfect Report: 4 Pro Tips for Successful Data Analysis
The week before Thanksgiving, I was home sick with the stomach flu (which is a horrible way to take time off), and I found myself binge watching The Great British Baking Show. This ended up being...
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Campaign Attribution Demystified: Introducing DemandGen Campaign Attribution...
“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly, how about approximately?” Are you laughing? Or crying? Either way, you’re not alone:...
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Bottom-Up vs. Top-Down Change Management: Don’t Forget the People Who Are...
My family moved a lot when I was growing up, so I spent a lot of time learning how to adjust to new things, new places, and new people. I thought I was really good at handling change. Then, I had a...
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5 Steps to Eliminate Marketing Chaos
Sometimes there is just so much work to do that taking a step back to plan and put processes in place seems impossible. After all, there are only so many hours in a day, right? Endless waves of ad-hoc...
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Marketing Automation and Outsourced Campaign Execution
Marketing Automation and Outsourced Campaign Execution: Streamlining campaign process to results You’ve worked hard to put together the marketing automation team in your company; why would you want to...
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The Power of the Business Narrative: How Top B2B Companies Rise Above the...
There are a few recurring themes when it comes to what keeps CMOs up at night. One question I hear fairly consistently, though, is “How do I beat my competition?” CMOs are charged with finding new...
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Selecting Winners: Successful Recruiting for Sales
I’ve been very successful using a process called Selecting Winners which was developed by Barry Shamis, an expert in recruiting, hiring, and retention. I won’t go into all the details of Barry’s...
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How Marketing Leads the Charge for Good CX
Delivering an exceptional customer experience (CX). That’s the holy grail every business chases: 87% of business leaders agree that exceptional CX is a must for their organization. Why? Because a good...
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Staying Out of Email Jail: Follow These Best Practices for Avoiding Spam Filters
About 25% of email marketers count deliverability as their main barrier to effective marketing. Internet Service Providers are fighting an ever-increasing battle against spammers that, while...
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