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Not Just for Millennials Anymore: Creating Your Own Videos to Boost...
Did you know that the Play button is now the most compelling call to action on the web? Consider the following facts. Every single day: 8 billion videos are played on Facebook (that’s billion with a B)...
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Preplanning for Marketo Templates: 5 Things to Think About Other Than Design
People often assume it’s just as easy to create and edit email and landing page templates as it is an HTML web page. Spoiler alert: It isn’t. If you spend any time building templates in Marketo, or...
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How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets — such as your website or social channels. The pages they visit and...
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Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is...
August 2021: This article has been updated with features and functionality made available after the original publish date of November 2020. Since BDO Digital’s Demand Generation Group provides...
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Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that can make or break an organization’s demand generation efforts. Today, I’m going...
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Want a Better View of Your Leads? Add a Third-Party Web Analytics Tool to...
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as close to it as possible. The more specific the data that you capture, the more useful...
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Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert
There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and for good reason. Landing pages and forms are the first date in your marketing...
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4 Handy Tricks for Working With the MCAE (Pardot) Landing Page Builder
If you’re like me, you were excited about the drag-and-drop landing page builder released for the Marketing Cloud Account Engagement (the platform formerly known as Pardot) and the Lightning App in...
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Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)
Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel like you are working just as hard, or harder, than you did without Marketo?...
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Guest Post: Landing Page Optimization Fundamentals
Today’s post comes to us from guest blogger Jason Stewart, Director of Marketing at Demandbase, jstewart@demandbase.com Landing Page Optimization Fundamentals. . . and why the home page might be more...
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A Client’s Journey—What, How, and Why?
We talk a lot about journeys in our business, usually in the context of a “customer or buyer’s journey” or a “project roadmap.” Broadly speaking, a journey can be defined as a passage or progress from...
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The 3 Most Common Mistakes Marketers Make with Lead Acquisition
Like any good marketer, I’m sure your team is tasked with bringing new leads into the sales pipeline. What this typically looks like is partnering at trade shows, sourcing lists, and hosting private...
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Who’s on First, What’s on Second? – Setting Technology Priorities
Read Part 1: Choosing the Right MarTech Tools for Your Demand Factory® It’s complicated and sometimes confusing, for sure – but building a Demand Factory doesn’t have to feel like a Laurel and Hardy...
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4 Ways to Protect Your Time and Avoid Burnout in an Always-On World
Despite all of the challenges people have experienced over the past year, one bright spot has emerged: the value of time. How we valued our time before the pandemic isn’t necessarily how we value it...
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The Modern Marketing Organization: How to Structure Your Team for...
Great leaders credit success to their teams. That’s why you’ll often hear marketing leaders say things like, “I only want to hire rockstars.” The people component is critical when it comes to...
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How To Repair An Email Campaign: The Uh-Oh Email
Do you remember launching your first email campaign? All your co-workers gathered around you, and your palms were slightly sweaty as you all counted down, “4, 3 ,2 ,1, SEND!” Ping! It arrived in your...
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Revenue Operations in a Crisis: What Should Marketing and Sales Be Doing —...
These uncertain, novel times are challenging enough for us all to navigate personally — let alone as marketers. So, it’s no surprise that the question I’m being asked the most by my fellow Revenue...
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Video Marketing: Your Pipeline’s New Best Friend
If video isn’t currently a part of your marketing mix, it’s time to make it your new BFF! Video marketing has quickly stolen the spotlight as one of the most effective and fastest-growing channels. It...
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Let’s Be Enablers: You CAN Make Everybody Happy with Sales Enablement
Just like the “co-dependence” of Sales and Marketing is a good thing, in the context of sales enablement, being a true enabler is a good thing! Sales enablement is an increasingly hot topic around the...
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4 Ways to Nurture a Winning Team
In my career, I’ve been very fortunate to work for managers who made coaching and developing their team members a top priority. Unfortunately, not everyone is so lucky. In fact, roughly three million...
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