Clik here to view.
Dirty Data: What Is It Costing You?
Data hygiene may not be the most exciting topic, but its impact on your bottom line can be riveting — or horrifying — depending on how well your organization does it. ZoomInfo statistics show just how...
View ArticleClik here to view.
Beyond Data and Automation: Communicate Better with Your Prospects Using...
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate with our leads and customers to using the huge amounts of data our...
View ArticleClik here to view.
Most Important Step in the User Acceptance Testing Process — The UAT...
You may think of the User Acceptance Testing phase as little more than the final step in a single software production job. If that’s the case, you’re missing a big opportunity to create a connection...
View ArticleClik here to view.
How DemandGen Became Marketo Services Partner of the Year: 5 Tips for Being...
After a decade in the world of B2B MarTech partnerships, I had one of my proudest moments this January at Marketo’s RKOM: standing on stage to accept the Marketo Services Partner of the Year award on...
View ArticleClik here to view.
Choosing the Right MarTech Tools for Your Demand Factory™
Part 1 of 3: Oh Look, A Squirrel – Avoiding “Shiny Toy” Syndrome with Strategy Modern life requires so many decisions all the time, doesn’t it? Sometimes even at Starbucks I feel like saying, “Too...
View ArticleClik here to view.
5 Things I Have Learned about ABM
“My sales leaders are finally asking about ABM!” one of my clients recently exalted. “Isn’t that exciting?” According to Terminus’ 2020 State of ABM Report, only 13% of marketers consider themselves...
View ArticleClik here to view.
Back to Basics: Lead Management 101
The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper lead management framework in place is so essential for today’s top-performing marketing...
View ArticleClik here to view.
Best Practices to Keep Your Marketing Automation Data Organized
Let’s talk about organization, or more specifically the data in your Marketing Automation System (MAS). Yep, the dreaded black hole of data that after time starts to remind you of the junk closet...
View ArticleClik here to view.
Out with the Old, in with the New: 9 Questions Your Data Retention Policy...
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more difficult to migrate all that data, some of which may itself have...
View ArticleClik here to view.
3 Steps to Evaluating Your MarTech Stack
Marketing budgets are slowly returning to pre-2020 levels, with 25.4% of spending dedicated to Marketing Technology (MarTech). Yet today, industries face another stumbling block: a downturn in...
View ArticleClik here to view.
More Than MarTech: The Digital Transformation of the Enterprise
The ongoing changes and digital transformation we’ve experienced in Marketing in general — and Digital Marketing in particular — have been massive over the past five to 10 years. And I’m not just...
View ArticleClik here to view.
Date Your Demand Funnel: Fall in Love with Your Reports
If you and your reports are having a rocky relationship, maybe it’s time for date night! Applying dating to your lead and contact records can be a big help. Measuring demand funnel velocity has always...
View ArticleClik here to view.
BDO USA, LLP Expands Digital Advisory Services & Solutions with the Addition...
MARCH 2, 2021 − BDO USA, LLP, one of the nation’s leading accounting and advisory firms, today announced the addition of DemandGen International, Inc., a leading provider of digital marketing strategy...
View ArticleClik here to view.
Join DemandGen for Oracle’s “Siriusly” Fun Marketing Mingle!
Join DemandGen for cocktails and appetizers as we mingle with the best and brightest in marketing. Unwind after a long day at SiriusDecisions Summit and take in the expansive views of Las Vegas from...
View ArticleClik here to view.
RingCentral’s Lead Generation Guru Eric Lewis Explains How Technology is...
Technology is changing marketing, that’s for sure. And if you’ve been doing marketing for a while, you’ve seen the changes and their impact, and you’ve learned to leverage new technologies to improve...
View ArticleClik here to view.
What Is Demand Generation in 2020?
About a year and a half ago, I wrote a blog post about how demand generation has evolved over the past 10 years. I had fun writing it, and it turned out to be one of my most-read articles. Demand...
View ArticleClik here to view.
Lead Scoring Model in Eloqua: 3 Implementation Options
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that lead scoring model you’ve been dreaming about. Lead scoring is one of the...
View ArticleClik here to view.
The Case for Creating Duplicate Leads in Eloqua and Salesforce
The benefits of aligning marketing and sales teams are well known at this point. One of the elements of a strong marketing-sales relationship is having a seamless integration between their tech tools,...
View ArticleClik here to view.
Marketing During a Recession – Counterintuitive and Critical
Businesses are still feeling the pandemic’s impact where it hurts the most – their budgets. And unfortunately, an economic recession is likely. Growth is projected to slow from 6.1% last year to 3.2%...
View ArticleClik here to view.
Demand Expansion: Marketing Beyond the First Purchase
Every existing customer in your business is also a potential future customer. In fact, they are arguably your most important potential customers — listen and learn from them, nurture and delight them....
View Article