Clik here to view.
Join David Lewis At The MarTech Conference!
MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data...
View ArticleClik here to view.
DemandGen Named One of the Country’s Best Workplaces for Flexibility
At DemandGen, we realize that a supportive workplace results in a better experience for our employees and clients alike. Creating an environment where people can easily integrate the obligations of...
View ArticleClik here to view.
How to be a Modern Marketer With David Lewis!
Modern Marketing Experience 2016 will be held at the MGM Grand in Las Vegas, NV on April 26-28. Join us as DemandGen CEO and author David Lewis shares how pacesetting marketing teams have become...
View ArticleClik here to view.
What You Missed at Modern Marketing Experience 2016!
We hope you had a great time at this year’s Modern Marketing Experience in Las Vegas! The conference brought together some of the top minds of the industry, and attendees had the opportunity to learn...
View ArticleClik here to view.
The Difference Between Mid-Market vs. Enterprise Marketing: A Q&A with Joe Paone
Splunk is a revolutionary data-to-everything platform that enables IT, security, and DevOps teams to gain visibility and insight into their machine data. Splunk provides companies with actionable...
View ArticleClik here to view.
Words of Wisdom from the Author of ABM for Dummies and Founder of #FlipMyFunnel
Hubspot and other investors are placing additional bets on Account Based Marketing (ABM) solutions, which they see as a critical component of the marketing mix. So, recently, on DemandGen Radio, we...
View ArticleClik here to view.
Did You Know? Campaign Execution Help is Here
You probably know about DemandGen’s lead nurturing and lead scoring services; you may know how we help companies drive greater effectiveness in demand generation and better marketing ROI. But did you...
View ArticleClik here to view.
Recap of Marketo’s Marketing Nation Summit
We hope you all had a great time at Marketo’s Marketing Nation Summit! The conference was a great experience, offering over 100 breakout sessions with Marketo customers, partners and influence...
View ArticleClik here to view.
ABM Trials and Tribulations: A Q&A with Moira van den Akker
Account-based marketing (ABM) is being lauded by marketers in B2B organizations as the best new way to drive revenue, according to the State of ABM Report from Terminus — and we agree. Due in large...
View ArticleClik here to view.
How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but...
View ArticleClik here to view.
Simplify and Speed Production with a Campaign Request Document
How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow sticky notes—and you’ve ever had any confusion or errors in...
View ArticleClik here to view.
Keeping CRM Data Good
The success of your organization’s email marketing is heavily reliant on reliable and clean data. Duplicate, incomplete, dirty, and outdated data are the most common data problems we see when we...
View ArticleClik here to view.
Moving Your Project Forward: 3 Common Downfalls to Avoid
I’ve been in project management for more than 10 years, and I’ve witnessed projects get stalled on the tracks or come close to careening off the rails for a variety of reasons. I’ve noticed, however,...
View ArticleClik here to view.
Now versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and analyze the performance of your email or ad campaign, industry event, website...
View ArticleClik here to view.
Frustrated with Velocity Scripts in Marketo? Let These Free, Easy-to-Use...
Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables? That’s what one of our clients wondered after creating roughly two...
View ArticleClik here to view.
Account-Based Marketing: Fishing with a Spear Instead of a Net
Every year there is a hot new thing for marketers to talk about, and with it comes a wave of tools and quick fixes. Account-based marketing (ABM) has made a particularly big splash lately. But what is...
View ArticleClik here to view.
When Things Don’t Go As Planned: Communication and Collaboration to the Rescue!
DemandGen is a customer-driven organization. That means everything we do for our clients can be customized in order to meet their specific business and technology requirements. We have recipes that...
View ArticleClik here to view.
Extending Eloqua’s Campaign Canvas with Form Submit Action
Ever wish Campaign Canvas had one or two more features you knew are possible in Eloqua, but are not available from the Canvas? Form Submit Action may be your answer to that problem. Form Submit...
View ArticleClik here to view.
8 Easy Steps for Ridding Your Database of Duplicates (+ Pro Tips)
Bad data doesn’t just lead to bounce backs and dead ends — they cost you money. According to SiriusDecisions research, cleaning and deduping a single record costs $10 — and if you leave it in your...
View ArticleClik here to view.
Demand Generation: The Data
“It is a capital mistake to theorize before one has data.” — Arthur Conan Doyle I don’t think Sherlock Holmes’ creator had much sense of what data would become in today’s ecosystem; the sentiment,...
View Article